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Paid Ad Strategies, Here are 5 Different Types Used by Marketers That Work
Paid Ad Strategies. The internet is a crowded space and has the ability to show consumers billions of products at the touch of a button. So how can you market your product to stand out from the competition? You have to pay to play in the digital ad space!
Here are 5 different types of paid ad strategies that will help you convert internet traffic into happy customers:
1. Display Is The Way
A display ad, which is also referred to as a banner ad, is a type of online paid advertising designed to show a clickable image and text copy to take your customers to your landing page. Display ads are a great tool for increasing brand awareness, but they can also be used in retargeting efforts, to re-engage with previous visitors to your website.
Display ads function differently than text ads because they aren’t found in search results. Display ads are often in the form of pop-ups or a suggested banner advertisement based on your website history. The best way to get in front of your audience is to stay relevant! Display ads along with retargeting is an effective way to market your company. According to Digital Information World, “website visitors who are retargeted with display ads are 70% more likely to convert on your website.”
2. SEO, SEM…SMU- Sign ME UP!
Search Engine Marketing (SEM) & Search Engine Optimization (SEO) are two types of online ads that promote your business and increase visibility through search engine results.
- SEM: This is a method by which advertisers pay for ad placements in a search engine results page (SERP) targeted according to certain search terms or keywords. Depending on the industry, keyword bidding can be very costly if many advertisers are bidding on the same words. SEM can be an effective way to reach a large audience – Your ads are shown next to the most relevant keywords and search results for your product or service.
- SEO: To gain a higher rank in search engine results, advertisers use various SEO tactics, such as linking, targeting keywords, and meta descriptions and creating high-level content that other sites will link to. While SEM is a paid strategy, SEO is organic, making it a sought out type of online advertising.
3. Social Butterfly
Social media ads are a great way to get in front of a broad audience because the majority of people are already using some form of social media. According to Hootsuite, “there are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day”. Creating paid content, promoted posts or sponsored stories are a popular way to reach more of the demographic of the company. Each platform offers its own ad manager where users can build, bid, and control ads. Social media is generally a less expensive type of paid advertising and can effectively reach your target audience. With social media advertising, one of the key components is analytics and consistently measuring and tweaking the ad to ensure optimization.
4. Getting creative with Native
Native advertising is often found in social media feeds, or as recommended content on a web page. Unlike other ads, such as banner or displays, native ads don’t look like “ads”. Native ads attempt to match the look, feel, and function of the content already on the website. An example of this would be sponsored ads at the bottom of a blog, showing you other recommended readings online, or showing “what other people have liked” on Facebook. People often respond positively to this type of ad because it is less intrusive.
5. Pay Per Click (PPC)
The name ‘Pay per click’ ads tells it all right in the name. These are ads in which the advertiser is only charged when a user clicks on the ad. PPC advertising often appears on Google, above the organic search results, and Google is the largest platform for PPC ads. PPC ads are a good option for your business because it attracts quality leads as they have shown interest in your ad, and this type of traffic is more likely to convert.
As a business owner, you understand the need to invest your money into marketing. In order to see the highest ROI from paid marketing strategies, let TSquared Marketing help guide the process! We will create, monitor, and adjust your ads and all you have to do is watch the leads roll in.
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