Create Dialogue With A Blog

Create Dialogue With A Blog: The importance of blogging for your business

The digital space is everchanging, and it is more important than ever that businesses develop a strong voice online and communicate with their customers. One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. It is an inexpensive way for your businesses to drive traffic to your site, enhance inbound marketing efforts and create an online dialogue to speak directly to your audience.

Here are 4 ways blogging can positively impact your business:

Boost your websites search engine optimization (SEO)
By blogging consistently, you provide major search engines such as Google, Yahoo or Bing with fresh content to index. Blogging also grants businesses an opportunity to insert relevant keywords, making your website more visible when customers search for the types of services or products you offer. It is really useful when writing blog posts to include hashtags if the topic is relevant to what people might be searching for. This will increase the visibility of your post and increases the likelihood it’ll be seen, shared, or favorited.
Deepen relationships with new and prospective clients
The internet can be considered ‘impersonal’ at times. Blogging provides the opportunity for you to develop a dialogue with your existing and potential customers in a different, more conversational way. Blogging is an effective way to connect online because you can build trust with your target audience with the use of high quality and relevant content. It’s also a great opportunity to let your customers see your personality.
Stand out from your competitors
Amidst all the other daily tasks of running a business, unfortunately, online posts can fall by the wayside. But if you are consistently posting informational and helpful blogs, you can fill the online void and become the ‘go to’ resource for information in your prospective field. In turn, your potential customers will see the knowledge and expertise you bring about your industry.
Opportunity to share
One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog. This creates the potential for viral traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing.

Whether you are a large corporation, or Ma and Pa shop, all businesses can benefit from consistent blogging. If you don’t have the time, resources, or expertise to write blog content you can outsource your marketing needs to agencies like us at TSquared. We would love to start a dialogue with you!