The big day has arrived! We are pleased to announce that after almost a year of planning, building, and designing, the new TSquared Marketing website is now LIVE. Our previous website was only 2 years old, but even in that short time, we noticed the technology and functionality were quickly becoming dated.
Many businesses opt for ‘templates’ when it comes to website design because it is easier and more time-efficient. Being a marketing company, we wanted to create a fully customized ‘experience’ that our customers and prospects can feel what they search for us online. There’s a lot more to successful web design than an eye-catching logo and sleek appearance. Not only do you want your site to be aesthetically pleasing, but you want it to be easy to navigate, work well, and bring in sales.
What makes our website different?
Customized Aesthetic
We take great pride in the fact that our website is almost entirely made from scratch- from the back end technical functions to the graphics and video. Our team worked tirelessly to make images that are our own and took style inspiration from other impressive sites such as Nike and Apple. In a recent study, 48% of the participants cited the website design and overall look was the number one factor in deciding the credibility of a business is. An unattractive site can make your business look unprofessional and out of touch with modern buyers, and may cause a searcher to abandon your page.
SEO
Marketers throw around terms such as rank, SEM, and SEO- but what does it all mean? Your site’s SEO score is essentially the lifeline of your website. It is the process of increasing organic website traffic and ranking on a search engine (i.e. Google, Bing, etc). Put simply, it is the ability to be found online naturally without the assistance of paid ads or direct traffic. SEO is especially important for smaller businesses that do not have large ad spend accounts but need to market their business online.
Upon completion of our site, we performed our first round of beta testing and SEO analytics. We were thrilled to score in the 90th percentile (96% overall) in our searchability and ranking. The key to maintaining a high score it so consistently tweak the website. Whether it be monthly updates on the back end to keep the site running smoothly and organized, or updating content, hosting a quality website is a marathon…not a race!
Mobile Responsive
Due to the rise in the popularity of smartphones in the last decade, it should come as no surprise that there has been a dramatic increase in mobile searches in the last few years. Today, websites need to be mobile responsive in order to stay competitive. To make the mobile experience as smooth as possible, the website needs to be able to reformat images, text, and buttons that it fits on different screen resolutions, and needs to be easy to navigate.
In order to make the best impression online, the website should also incorporate the following;
- SSL secured: Even if your type of business does not deal with sensitive information (such as credit cards) an SSL secure website is critical for privacy, data integrity and adds credibility to your site.
- Backlink: A backlink is when your content links to another site such as a blog page. Backlinks are essential to improve your site’s SEO because it demonstrates credibility and signals to search engines that others validate your content.
- Hyperlinked contact us symbols- whether it be a phone number or email address, users want a one-click system to reach you.
- Online chat: We have added a live chat feature to our website. If you have a question and want a response in real-time, a REAL member of the team will respond! No bots, no waiting, just real people with real answers.
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