The Do’s and Don’ts of Reputation Management

Your blog is the backbone of your content marketing strategy. Posting interesting and engaging articles on a weekly or bi-weekly basis is crucial to keep engaging your audience and building up your reputation as an authority in your field.

If you create authentic, compelling videos that show the great work your company does, your online reputation will grow. People tend to retain video content better than text, especially if your video is short and to the point. Be sure to share on social media as part of your video marketing strategy.

Having a presence on social media sites that your audience uses is important, but building up your reputation by creating relevant, shareable content will attract followers, boosting your online reputation. Also, don’t neglect Google Plus. Although you probably know few people who use it, creating a profile and posting to Google Plus will get your pages indexed faster, rank your pages higher, and help your local SEO results so that people in your area find you first.

You can build the reputation for your products and services by creating their very own web pages and social profiles that people can follow. Include engaging copy, photos, videos, product, and service information, and collect reviews from your followers. Don’t forget to allow social sharing of these pages as well to really create a buzz and build loyalty.

You do everything you can do make your customer happy, but sometimes negative reviews happen. The worst strategy in this case is to ignore them. Ignoring negative reviews demonstrates that you’re disconnected and indifferent to your customer’s concerns. Instead, show empathy to the customer with a positive comment inviting further offline discussion. It’ll do wonders for a damaged reputation.

You should test your website on a number of different mobile devices to ensure that the customer experience is great across all your platforms. Remember that even if your site appeared great on your phone last year, there may have been improvements to the technology since then that could make it look even better. Our website audit will help you determine how your site is performing on both desktop and mobile. Let’s have a coffee and we’ll show you!

Wikipedia pages very often rank on the first page of Google search results, so you might consider creating one for your company. However, don’t be tempted to use hyperbole or embellishments that will create suspicion on the part of your readers. Instead, keep the information fact-based, and verify any awards won or articles published with legitimate links.

LinkedIn is a very powerful social media tool for business, so be sure to use it to its full potential. Completing your profile and business page, making new connections, joining relevant groups, publishing and promoting articles, and engaging in meaningful discussions will help you build a solid reputation.

Become an active voice on blogs, websites, social media platforms, and associations in your field. You can do this by commenting on others’ articles, links, and social media posts. You can also offer to write original articles tailored for the website, complete with backlinks to your company’s site.

It’s much more cost-effective to hire contracted professionals who specialize in reputation management. They bring a critical third-person perspective to the relationship between your online marketing strategy and reputation management needs and will be ready to respond to a crisis when you need them. Consider someone local with whom you can build a trustworthy face-to-face relationship.