Top 5 Reasons Your Website Stopped Performing

You should test your website on a number of different mobile devices to ensure that the customer experience is great across all your platforms. Remember that even if your site appeared great on your phone last year, there may have been improvements to the technology since then that could make it look even better. Our website audit will help you determine how your site is performing on both desktop and mobile. Let’s have a coffee and we’ll show you!

Do you really need video on your website? Well, only if you want higher search rankings, better customer engagement, and more conversions.

People today are short on time, and want their information quickly and efficiently. Both of these qualities apply to video, especially when they’re short and to the point within the first few seconds.

Here are some amazing facts about website video:

• 52% of marketing professionals worldwide name video as the content with the best ROI
• Marketers who use video grow revenue 49% faster than marketers who don’t
• Websites with video see a 157% increase in organic traffic from search engines over websites without video

Stuck for an idea about video? Something simple such as an introductory or explainer video on your home page will keep people on your website longer, and could result in more conversions. Need some ideas on how to improve traffic with video production and video marketing? We can help!

If you find traffic abandoning your website without taking any sort of action, chances are your call to action (CTA) isn’t compelling enough. Or, they’re not sure what you want them to do at all. In either case, your CTA isn’t doing its job.

Try these tips to improve the performance of your CTA:

• Use Simple English: Without using industry jargon and tech-speak, address your audience directly (using “you” as the pronoun, if possible), and employ power verbs that create a strong image in the reader’s head.
• Affirm the benefits: Stress the benefits of visiting your online catalogue, downloading your pdf, or contacting you.
• Exciting button text: Use button text such as “Start converting”, “Order now”, or “Let’s talk” that clearly states what the user should expect from pressing the button.

If you bought a fancy new suit, would you leave it hanging in the closet? Of course not, because if you did no one would ever know how good it looks.

It’s the same with your website. If your online audience doesn’t know it’s there, no one will visit and learn about your business. You have to have a multi-pronged marketing strategy that aimed to attract the masses, no matter what type of industry you’re in.

Here are some digital strategies you can do to get the word out, and bring the leads in:

• Optimize for search: Hire an SEO expert (unless you’re an SEO expert) to ensure that your website ranks as high as possible – and stays there
• Blog: Write and publish high-value blogs on a regular basis to keep your website fresh for SEO and to build an audience of readers
• Post on social media: Publish regular posts on the social media platforms your audience uses, and encourage liking, sharing, and comments (be sure to answer the comments as well)
• Send out newsletters: Regular newsletters that contain special events, promotions, and recycled content will keep your brand fresh in the minds of your customers
• Google ads: Run a Google ad campaign to bring your brand to the top of the search engine results page (SERP)

Make sure whatever you put out there has links back to your website to keep the incoming traffic flowing. It can be hard to make every piece of your marketing strategy work as a cohesive whole, so call us if you need any help.

Content is one of the most important aspects of your website, but if you don’t regularly update it, your website will begin to look stagnant and outdated over time.

Not only that, if your audience’s needs have changed, your content might not even be relevant to them anymore, pushing up your bounce rate.

Engaging, relevant content, along with a content marketing strategy, goes a long way to converting website visitors into customers. Revisiting your content from time to time will ensure that your website has a fresh, updated look that will keep your audience interested.

Here are some areas to focus on when updating your content:

• Home page: Ensure that your Mission, hero statement, and other content are still in line with your company’s objectives
• About us: Always add new milestones, achievements, and key personnel so your company’s biography is always up to date
• Product and services: Make sure these pages are updated with any new information, news, and reviews
• Testimonials: If you’ve gathered new testimonials about your products, services, or personnel, add them to the top of this page
• FAQ: If you’re getting the same questions on a regular basis that aren’t currently on your FAQ page, add them along with the answers.