Your Team, Squared: The Value of an Outsourced Marketing Partner

Marketing has a way of becoming everyone’s responsibility without being anyone’s main job. A sales manager has an idea for a campaign. Someone updates the website when they have time. Photos from a recent project sit in a folder, waiting to be used.

The ideas are there. Finding the time and resources to carry them through is often the challenge.

TSquared Marketing brings over 13 years of manufacturing and insurance marketing experience to an outsourced partnership. We work with manufacturers across North America and insurance brokerages to turn business priorities into coordinated marketing. That is the thinking behind Your Team, Squared.

Start With What the Business Needs

A productive partnership begins with understanding your priorities.

You may want to introduce a new capability, support your sales team, improve your website or give potential customers a clearer understanding of your services. Each goal calls for a different mix of activities.

We work with clients to identify those priorities and connect them to a practical plan. That includes deciding what needs attention first, what information is required and how the work will move through review and approval.

The result is a clearer direction for the people involved.

Bring the Right Skills Together

Our outsourced marketing services include strategy, website content and SEO, social media management, email campaigns, photography, video and reporting.

Coordinating those pieces takes time. It also requires an understanding of how they fit together.

A manufacturer’s new capability or a brokerage’s service announcement may need a website page, LinkedIn posts and an email that gives customers a reason to learn more.

At TSquared, we consider those connections from the beginning. Each piece has a role, and the messaging stays consistent as people move between channels.

Keep Your Team’s Knowledge Close

Your employees understand your customers, operations and products. Their input is essential to good marketing.

Our role is to make that input easier to turn into useful content. A short interview, an organized content day or a regular planning conversation can provide the information needed to move several projects forward.

Clear responsibilities and review points help everyone know what is needed and when.

Over time, that working relationship also helps us ask better questions and recognize stories worth sharing.

Review the Work and Adjust

A marketing plan needs room to develop as priorities change and results come in.

We review the measures that relate to the work, whether that means email engagement, website inquiries or responses to a particular content topic. Those findings help guide the next decisions.

An outsourced partnership provides ongoing attention to that process, alongside the day-to-day work of creating and publishing.

For your business, it means having people who understand the plan and take responsibility for moving it forward.

If you have marketing goals but need support making them happen, let’s talk about what Your Team, Squared could look like for your business.