When you’re ready to embrace digital marketing, you might think of getting your HR department to recruit a full-time chief marketing officer (CMO).
Your HR team then has to go through the process of advertising, screening, interviewing, hiring, and training your new employee. In the meantime, you lose valuable ground as your marketing plans stagnate.
But there’s a better way to hire experienced, passionate professionals who bring you great service, excellent results, and a better ROI: contracting.
Contracting a marketing strategist is a whole lot simpler and more profitable in the long run. In fact, there are a number of valid reasons to hire contracted marketing professionals, but we’ve managed to narrow them down to TEN:
1. Cost-efficient: Bringing on a new hire means paying another salary, as well as investing in training. Contracting for an entire team of professionals actually costs less than one salaried employee, plus they’re already armed with knowledge and experience, saving you training time. contracted professionals will do the work of several full-time employees for less meaning better ROI for you.
2. Proven experience: Experienced marketing strategists have seen it all. They’ve seen the evolution of software and have used every trick and technique to build brand awareness and touch their audience. Strategists have also seen multitudes of challenges and worked hard to solve them. Chances are, if you have a problem that needs solving, your marketing strategist has likely seen it before and will have the answer. And if they don’t, they won’t sleep until they do.
3. Access to innovation: Why purchase the latest marketing software when your strategist already owns a license to it and knows it inside out? Save time and money buying and training on innovations when your strategist is just waiting to use it to grow your business. Plus, when the latest technology becomes available, your strategist will be all over it before you’ve even heard of it.
4. Do more with less: Having a full-time chief marketing officer or marketing director is great, but can they really handle the entire breadth of a digital marketing campaign? It takes a lot to develop social media, email, and content marketing campaigns, as well as create PPC ads and consistent blogs. Plus, they’ll have to keep on top of SEO performance and make regular adjustments when necessary. It’s a lot to handle for one person and if they fall behind, your marketing performance will be negatively affected. Only pay for the services you need with a contracted team that assigns each part of your strategy to a different specialist. That way, you get the peace of mind that everything is covered.
5. Constantly optimized systems: A contracted marketing strategist won’t stand for any lags in their system or drop in performance. Their livelihood depends on proving ROI, so you can rest assured that any hiccups are dealt with quickly and with the utmost precision. After all, your ROI is their bread and butter.
6. Better ROI: When you allocate a marketing budget, contracted digital marketing experts will invest your funds on tried-and-true strategies that focus on bringing in the leads. These specialists often bring important insights, tips, and value-adds as well, resulting in an even bigger bang for your buck.
7. Access to their networks: Chances are, your marketing strategist is a born networker. You’ll often find them at industry events building relationships with talented professionals who could also make a contribution to your company’s growth. The next time you have a unique problem that needs solving, whether it’s business-related or how to plant begonias, ask your contracted strategist for a recommendation. They’ll likely know someone who can help and will gladly make introductions so you can develop strong relationships with professionals you need to know.
8. Connections to new trends: Marketing strategists live, breathe, and sleep digital marketing. It’s their livelihood, so it’s very likely that they spend much of their time researching and testing new marketing trends, or sharpening their skills on existing strategies. You’d have to send and pay for an employee to learn new trends. With a contracted strategist, you get new and exciting trends built right in, and with no downtime.
9. Focus on what you do best: As a business owner, closing deals to grow your business is one of your main focal points. Do you really have time to learn about SEO, social media (eg. Facebook), and reputation management, much less develop and execute a digital marketing plan? A great strategy is to keep the marketing process separate from internal day-to-day operations to keep them running uninterrupted. And while your contracted marketing team brings you leads, you and your sales team can continue to close those deals.
10. Fresh, seasoned perspectives: You’ve built your business, and you know it backwards. But problems sometimes arise that you and your team don’t know how to solve. A contracted strategist will bring a fresh, 3rd-party perspective that’s seasoned by years of experience. They’ll bring insights and solutions you might never have thought of, and the knowledge to bring the solution to life.
When you find that contracted marketing strategist who’s right for you, together you’ll build a successful marketing system that will get you the results you’re looking for. TSquared Marketing
Leave A Comment