1. Too much on owners/manager’s plate
The owners of small-mid size companies are typically the founders. Running a company is a labour of love, and the often results in the founders taking on more responsibly than they can handle. As the company grows, there is a natural point where you need to offload tasks to a professional.
2. Specific Knowledge
Unless your name is Google, it is impossible to know everything. Hiring a marketing team allows for access to an ever-changing industry. We have collective knowledge in graphic design, social media, SEO and website design.
3. Savings on salaries, time and training
One of the biggest expenses for a small company is recruitment. Many underestimate the cost of hiring a new employee because costs go beyond their basic wage; you must also account for hidden fees such as benefits, payroll tax, pensions and ongoing trainings. At TSquared Marketing you can hire an entire team for the cost of one employee…without any hidden costs! The team is fully trained and experts in their respective fields.
The pitfalls of in-house marketing
While there are benefits of keeping your marketing in house, it is outweighed by the pitfalls.
1. Part-time marketing: Marketing is a full-time job and needs to be treated as such if you want your company to grow. We understand it is tempting to add a marketing role to an existing position such as sales or office manager, but applying part-time effort will not yield results and attain strong business growth.
2. One is the loneliest number: Companies who do hire an employee devoted to marketing often only hire 1 person. While it is better than using someone part-time, it cannot compete with the skill set of an entire specialized team.
3. Wasting investment tools: Would you buy an expensive car but never drive it? We strongly believe in the power of marketing automation tools as a ‘force multiplier’, but only when used correctly. For instance, your company may set up a blog page, which is fantastic, but fail to upload regularly. Marketing should be a journey rather than a destination. It requires constant upkeep and dedication to your brand.
Do You Know How Big Brand Companies Manage their Marketing?
- They invest up to 10% of annual revenues on marketing (Avg 6-8%)
- Many don’t do in-house work; their marketing managers develop the strategy with outsourced teams who implement it
- Despite their ability to fund an in-house marketing team they choose outsourced due to the specialized talent necessary to be successful in running digital marketing campaigns
