Millennials- individuals between the ages of 22 – 37 (in 2018) are the largest buying segment in the economy. But what does this generation value and how can you optimize your digital and social presence to inspire, engage and effectively target this powerful audience? What makes this group so different?
Millennials are different because they think differently. This group is wired for authentic, content-driven, honest experiences that cater to who they are and their individuality. They react differently to trigger points because of the way they grew up and their exposure to technology and social media as digital natives.
Let’s look at 8 key ways Millennials exhibit these differences.
- Millennials are social and seek out peer recommendations, product reviews, and user-generated content as part of their purchasing process.
- Millennials want to feel connected and involved when it comes to their purchases.
- Millennials are more liberal than their elders and are the most racially diverse generation in history.
- Millennials have higher levels of student loan debt, poverty, and unemployment.
- Millennials prefer to be part of a brand’s conversation, not a passive witness to an ad.
- 6. Millennials don’t like or trust traditional marketing.
- Millennials are more liberal than their elders and are the most racially diverse generation in history.
- Millennials have higher levels of student loan debt, poverty, and unemployment.
While different media influencers have proven to be successful, television continues to be the channel that has the most influence over millennials, but social media comes to a close second. With more than 60% of this group influenced by social streams, it is important to note that 32% of that 60 percent say that social advertising is more credible when influencing their decisions. In other words, if your company or brand doesn’t have a social media presence, you are missing out on the opportunity to engage with millennials.
Fundamentally, marketing to millennials is really about staying current with trends in a personalized and authentic way. Make an appointment with our team to discuss your winning strategy which will favour engagement over traditional marketing and attract this group of consumers. Adopting an authentic and transparent strategy will engage and show millennials that you care about their interests, their needs, their challenges and appreciate their differences.
