Have you ever thought about rebranding?
It’s something some business owners, especially startups, never really think about. After all, they came up with a business idea that they felt passionate about, put their dream into action, and committed themselves to success.
So you might ask yourself that after all that work of building your brand, why would you ever think of rebranding? Wouldn’t it mean starting from scratch again, and leaving everything you’ve built behind?
Well, not exactly.
As it turns out, there are several benefits to rebranding that could make your business even stronger. There’s still a fair amount of work involved, but if done correctly, the advantages of rebranding far outweigh any reasons that might be holding you back.
We should know. We just went through it ourselves.
Why Our Company Rebranded
Until recently, our business was called Pro3D Multimedia. Our main offering was developing, producing, and editing corporate videos for dentists, lawyers, and other professionals.
Through networking, sales calls, and “feet on the street” work of getting our brand out there, we steadily built a roster of clients. And as a bonus, our work was a lot of fun! Every new project brought fresh challenges that we were happy to help our clients overcome.
But after a while, we discovered something: our clients needed more.
After making their videos, we found that clients weren’t sure what to do with them. We answered by helping them develop customized video marketing strategies, and enhanced their websites so visitors would get an optimal online experience.
But again, we found there was so much more we could do to help build their business. That’s when the light came on.
We know video marketing is an important part of any content marketing strategy, but it’s only one piece of the puzzle. Social media (eg. Facebook), blogging, email marketing, and SEO are just a few of the other ways businesses can reach new customers, and they can all be integrated under one powerful marketing strategy.
The concept was great, but we knew we had to attract a team of marketing professionals to help us bring this vision to life. Once again we were networking and gathering referrals until we had a great team of talented folks to support us.
With our team and a renewed business focus, TSquared Marketing was born.
The Advantages of Rebranding
Under the new TSquared Marketing brand, we are able to offer our existing clients a whole host of new services, as well as connect with new customers whose digital marketing strategy isn’t helping them meet their organizational goals.
But the benefits of rebranding go even deeper than that, and opened us up to other advantages that exceeded expectations in every way:
New Audience, New Reach
Under our rebrand, we’ve opened up ourselves to a whole new audience. By promoting our new brand, as well as our marketing consultation services and expanded service offerings, we’ve increased our growth potential and reach.
More Networks
Our new marketing team not only brought their skills, they also brought their networks. We now have connections to a whole new group of partners, suppliers, and clients, which strengthened not only the brand but also the team as a whole.
We Stand Out More
Our refreshed look and feel got noticed, especially by our competitors. With more services to offer, as well as our unique talent base and renewed business approach, we now stand apart from our competition more than ever.
Proven Evolution
Businesses that never evolve risk stagnating. By rebranding, we let the business community know that we’re growing, expanding, and willing to take on new challenges to better serve our clients.
We’re Staying Current
Our new consulting and services menu shows we’re in step with all the current trends in digital marketing. If something new makes an impact, you can bet we’ll be on top of it and bring it to the attention of clients who might benefit.
We Get More Money
This one almost goes without saying. More services bring more opportunities, which bring in more money.
Is Rebranding Right for Your Business?
Rebranding is more than a name change and a fancy new logo. It’s a serious business strategy that involves intense planning, research, and investment before launching your new look. You need support from other professionals who share your vision, as well as an open mind to all of the possibilities your rebrand can bring you.
Never think (or let anyone make you think) that rebranding is a strategy for a failing business. It’s not. Rebranding is actually a sign that you’re on the right path – ready and willing to test new ideas.
Your customers will be enthused as well, and excited to see your new look, feel, and product and service offerings. When executed successfully, rebrands will make your customers embrace your brand more than ever before.
Is your company ready for a rebrand? If you find your products or services a little stagnant, discovered that you could do a lot more for your customers, or just want to shake things up, rebranding could definitely bring you the results you’re looking for.
When planning a rebranding strategy, it’s often a good idea to hire outside professionals to guide you through the process and provide an objective 3rd-party perspective of your brand. At TSquared Marketing, our rebranding specialists take a three-prong approach to developing your strategy:
- Review your strategic priorities to fully understand your organizational goals
- Examine your current position in the marketplace, and that of your competitors
- Lead creative sessions to identify and plan the evolution of your brand identity
With the proper vision, plan, and team in place, your rebrand should go smoothly and take your business to new heights. Just remember that vision isn’t always enough to launch a successful rebrand. It takes research, a solid strategy, and a whole lotta sweat to make good things happen.
If you need help with a rebrand, or just looking for some quick advice, give TSquared Marketing a call. We’d love to offer you the sense of renewal that a bold new rebrand can bring! Just ask us!
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